Marianna Fierro believes in the beauty of a perfectly ripe tomato. Here, the Brooklyn-based creative tells us about her illustration works and shares the secret to how she makes produce look simply irresistible. As told to Jordan Kushins.

About me: I’m an art director and designer for my nine-to-five, and a food illustrator the rest of the time. 

My background is in print and branding work. After a while, it felt a little too fluffy, so I started diving into UI and UX to be able to bridge digital and visual design for my clients. My brain kind of needs both; one is very logical, and the other can be more based on how you feel. 

For a while I specialized in iconography, which was my way into Adobe Illustrator. Around the same time, I started a nutritional program to learn how to eat for my body; I have fibromyalgia, which is a chronic pain condition, and my diet has a significant effect on how I feel. I started going to farmers’ markets, and becoming passionate about cooking, then channeling creativity into things like plating my salads: adding red beans, or orange carrots, to make things more colorful. Then I began to draw this food that I was excited about. 

So when I describe myself as a “food illustrator,” what I really mean is produce: veggies and fruit. Illustrating more ‘pop cultural’ food wouldn’t be very honest from me. Plus, I don’t think anyone needs to be convinced about having a donut, hamburger, or ice cream over, say, a watermelon radish.

I love: Adobe Illustrator on the iPad’s Pen tool.

Why I love it: I tend to be a multi-tasker. I got so excited about Illustrator on the iPad because I was finally able to take the work I can usually only do at home, in front of my computer, and do it anywhere: sitting in the park, or taking a break after walking across to Manhattan, and get stuff done. 

Here’s how I use it: I use a Wacom board when I’m at my desktop computer, so I’m never just clicking a mouse, but on an iPad, it feels even more natural. I use the Pen tool very liberally, to draw as if it weren’t digital work. 

First though, I’ll gather photo references and drag them into my document so I don’t have to switch between tabs and windows. Then I’ll create a color palette by making small shapes on the artboard itself that I can use with the Eyedrop tool. Once all that’s in there, I get started with drawing.

When I’m trying to communicate something a little more serious, I use a thinner line, with lots of detail. To me, that usually means food items that are related to my fibromyalgia. When I’m being more cheeky and playful — a celebration of color, or shape — that’s when I use a thicker line, for an almost cartoonish, or less realistic, feel. As much as I’m trying not to be a designer about it, I feel like there is a spectrum!

Going in afterwards with the Smooth tool allows me to have a more organic look. Sometimes there aren’t enough anchor points and the Smooth tool creates more, and I can drag them out or make them more jagged. It’s all a work of imprecision. 

Once I add a black outline to a piece, I’ll use it consistently throughout for everything, even highlights. But I’m also open to changing things up; I actually do a lot of work that’s more of a pencil-sketching style. Generally, the things that stay consistent are the highlight blobs and the grounding shadows. 

I love the Pen tool because it can be extremely precise or very loose; I find them both useful.

Here’s what I’ve made with it: 


Check out more from Marianna Fierro on Behance and Instagram.

See more inspiring articles about Illustrator on the iPad.

Header image made with Adobe Illustrator on the iPad.