Creativity, explained.

A new series to guide you through the basics of art and design.

An introduction to: Typography.

We dive into all things type with the help of experts who are defining the field of today and tomorrow.

A conversation with Erik Spiekermann.

The legendary German designer discusses the importance of typography and offers sage advice for anyone getting started.

Typography 101: A crash course of terms to know.

Don’t let the jargon hold you back. We’ve got you covered with a visual glossary covering the essentials.

How to choose a font, according to Dan Rhatigan.

The independent type developer shares his Top 10 choice of fonts — and why making your own go-to list is a valuable exercise.

Explore the creative range of typography.

Why typography matters, according to a diverse set of creatives — a cultural expert, a letterer, a type designer, and multilingual branding expert.

The future of typography.

From experimental fonts and applications, to advocating for wider representation, here’s how designers are pushing the field of typography forward.

Five things you didn’t know about Adobe Fonts.

Read on for insider tools and tips on how to elevate your projects with great typography.

Keep on learning.

Exercise your typography skills with these hands-on tutorials.

Video Credits

Voice: Erik Spiekermann
Directed by: oddfellows
Executive Creative Director: Chris Kelly
Creative Director: Jarratt Moody
Executive Producer: Erica Kelly
Producer: Kaitlyn Mahoney
Art Director: Ben Hill
Script Editor: Adrian Ronas Elliott

Designers: Yuki Yamada, Ben Hill, Florencia López Casco
Animators: Romain Loubersanes, Mathijs Luijten, Jakob Scott, Jasper Hilgers, Tony Holz, Peter Clark
Music & Sound: Antfood
Executive Creator Director: Dan Cowles
Adobe Editor in Chief: Alejandro Chavetta
Adobe Executive Producer: Summer Wilson

Creativity for all.

Photography, video, design, UI and UX, 3D and AR, and social media. Creative Cloud has everything you need, wherever your imagination takes you.