RESOURCES

Click the Add library button for free social media templates from Adobe Stock, plus kaleidoscopic color palettes generated directly from Jenya’s work.

The work of Russian-native Evgeniya Porechenskaya (AKA “Jenya Po”) is rife with clubby aesthetics, psychedelic movement, eye-popping color, and meme-ready visual humor. Sweat-suited figures with kitty heads dance on endless loop; sweet treats like cupcakes and doughnuts fall into stacks or rotate through hypercolor backgrounds. And Porechenskaya herself appears in endless permutations, exhorting the viewer to #becrazy #becool, or “Chill Out.” But for a portfolio of imagery that is so explosive and freewheeling, and final products that exist so firmly in the digital realm, Porechenskaya’s process is extremely methodical and has many preparatory steps in the real world.

“The shooting process is always different, depending on the complexity of the image and the idea,” writes Porechenskaya, in an exclusive interview with Adobe Stock. “Sometimes I pose only for photography, sometimes I combine video and photo. Video has its own nuances of preparation and is often shot separately. I myself think through the idea for my videos, photos, and collages.”

Porechenskaya’s creative approach, traversing media types and combining digital aesthetics, offers vibrant examples of the 2021 design trend the Adobe Stock team has named Vintage Vaporwave. Emerging from a mix of early-Internet references and retro-futuristic visual tropes, this popular trend — like much of Porechenskaya’s work — pulsates with playfulness and energy.

Image source: Adobe Stock / Porechenskaya.

Image source: Adobe Stock / Porechenskaya.

Designing a multi-faceted, multi-media art life.

Porechenskaya also makes her own eclectic and form-fitting costumes and does her own makeup, drawing on her professional training as a makeup artist for photos and videos. “Picking up images and clothes for the shooting is also a special pleasure for me,” she writes. “I have loved sewing, cutting and creating since childhood. I follow up on fashion trends and communicate with the fashion industry. I guess if it wasn't for photography, I would have become a designer.”

Or perhaps a model. The statuesque blonde cuts a striking figure whether she’s lounging virtual poolside in a one-piece, b-girling around in kicks and a skully t-shirt, or creating endless hypnotic dance loops in shiny red vinyl pants. It begs the question, when one is both the artist and the subject, do you think about where your image ends up in the world?

 

Image source: Adobe Stock / Porechenskaya.

 

“I like to monitor and analyze who uses my videos and images and how they use them,” writes Porechenskaya. “It's definitely interesting to me; the feedback helps me better understand what a client or buyer wants and where they use my works. I'm very grateful to the clients who bought my works and contact me on Instagram. When they write to me and say that they like my work, I ask their opinion, where they use it, and what I can improve or add in the future.”

Porechenskaya is an avid traveler and often stumbles across her own works, not only on digital media, but also on the streets of many cities around the world. “Do I worry about it? Not at all,” she writes. “I make vivid emotional content and understand where and how it will be used.”

 

Image source: Adobe Stock / Porechenskaya.

Image source: Adobe Stock / Porechenskaya.

Stills that vibrate and imagery you can hear.

 

Though purely visual media, Porechenskaya’s work radiates a sense of music in the background.

“Music is always with me,” she writes. “My art is an extension of music.” In the process of shooting still images, Porechenskaya is apt to soundtrack her work with anything that suits her mood, but House is the go-to choice.

“We combine perfectly with vibes and beats,” she writes. “This is why my work is so appreciated in the music industry, music videos, and DJs.”

For what is clearly a labor-intensive process, Porechenskaya resists the need for a permanent studio set-up, preferring to serve her wanderlust.

“Above all I am an eternal traveler person,” she writes. “I do not have a permanent place of residence and probably do not want to have it. My inspiration is to be able to travel a lot and all the time…it drives my whole work process.”

Image source: Adobe Stock / Porechenskaya.

 

Recently, the artist decided to return to a favorite city and stay there a long time. She set up a studio, bought a ton of equipment, and endured for a year before giving up everything and taking off again to travel.

“Now I'm going more and more into 3D world of graphics and animation,” Porechenskaya writes. “Maybe because I don't want to depend on studios and residencies. I like being free to do everything, and 3D gives me that freedom.” She says there will be more quality 3D experiments and clips coming soon.

For fans of the artist, or for the uninitiated looking to punch up their media with fluid, fun, and colorful fare, those new clips can’t come soon enough. Porechenskaya’s long and thoughtful process means that she produces fully realized characters with their own personality and aesthetics — even when that’s an array of fashionable felines in flavors like vintage, modern, sexy, cute, aggressive, or clubby. Her skill with virtual collage ensures that mundane objects like doughnuts have discernible attitude. And when the artist herself takes center stage in her works, the results are eye-popping and endlessly engaging.