HOW-TO

Create Custom Typography for Your Brand

Learn how to customize and apply consistent typography across your entire branding project. Creative Cloud makes it easy.

An original branding project demands the right typography. Watch our nine short tutorial videos to learn how to customize and apply consistent typography using Creative Cloud. Then, apply your custom style across an entire branding project, including web projects like your brand’s site.

Let’s get started.

Introduction to custom typography

Chris Converse introduces this deeper dive into typography that will show you how to customize the perfect typography for your brand, or import an existing one.

Tools you’ll need to get started

Discover which Creative Cloud apps and services you can use to customize character and paragraph styles.

What you’ll need

How to add type styles to a library

Open Adobe Capture on your phone, identify the perfect font, save it to your Creative Cloud Library, then quickly apply it to your branding projects.

What you’ll need

How to create character and paragraph styles

Chris will show you how to use paragraph and character styles as an efficient way to apply consistent typography throughout your branding project.

What you’ll need

Use templates for a typographic head start

Find a template on Adobe Stock, and easily customize the typography throughout, using paragraph and character styles.

What you’ll need

Activate fonts with auto activate

Discover how Creative Cloud can automatically identify and activate missing fonts in your branding project, saving you time to focus on the design.

What you’ll need

Use Adobe fonts on the web

Learn how to apply your typeface to a web project, and create a customized look for your brand’s website.

What you’ll need

Add your own fonts to Creative Cloud

Chris shows you how to import your own custom fonts to Adobe Creative Cloud, and use them on any application.

What you’ll need

Next steps

Chris summarizes the typography workshop, and introduces us to the next topic: how to finalize your logo design using the drawing tools in Illustrator.