HOW-TO

How to create a logomark for your branding project

Create original vector shapes, then transform them into an eye-catching logomark for your branding project. Creative Cloud makes it easy.

Successful brands have memorable logomarks. Think about the bite in Apple’s famous logo, or the hidden arrow in FedEx. Watch our nine short tutorial videos to discover how to draw and customize vector shapes, then create an unforgettable logo using apps and services in Creative Cloud.

Let’s get started.

Introduction to logomarks

Chris Converse talks about the power of memorable brand logomarks, including FedEx, Apple, and Baskin Robbins. He introduces this video series that will show you how to create a clever design for your branding project.

Tools you’ll need to get started

Discover which Creative Cloud apps and services you can use to capture and create vector shapes, and design a memorable logo for your brand.

What you’ll need

How to create vector shapes using Illustrator

Open Adobe Illustrator and learn how to draw vector shapes to create your brand’s logomark. Vector shapes can be increased to any size, so you can use your design on a phone...or on the side of a bus.

What you’ll need

How to capture vectors from your environment

Chris will show you how to capture interesting shapes and symbols in the world around us, and turn them into vector shapes. Then, learn how to edit them using Adobe Illustrator and save them to your Creative Cloud Library.

What you’ll need

Create vectors from photos and text

Find out how to create your own vector shapes from existing images using Image Trace in Adobe Illustrator. You can even convert typography into outline vector shapes, and customize it to fit your branding project.

What you’ll need

How to combine shapes with letterforms

Create a unique mark for your branding project by editing and customizing elements of your brand’s typography. Chris will show you how, using his Altura Athletics example.

What you’ll need

Create color combinations

Learn how to create a winning color scheme for your branding project, and use gradients in Illustrator. Then run an accessibility test on the Adobe Color website.

What you’ll need

Explore other design options

Chris shows you how to create an original logomark using individual vector elements from your existing design.

What you’ll need

Next steps

Chris summarizes the typography workshop, and introduces us to the next topic: how to use Photoshop to enhance and adjust photography to match the style of your brand.