HOW-TO

Create a custom photography style for

your brand.

Create original vector shapes, then transform them into an eye-catching logomark for your branding project. Creative Cloud makes it easy.

Learn how to create a unified photography style for your brand. Make every photograph look like it was shot exclusively for your branding project, by fine-tuning it using apps and services in Creative Cloud. The result is a dramatic visual look that’s perfect for your brand.

Let’s get started.

Introduction to styling photography.

Chris Converse introduces this video series that will show you how to make adjustments to photographs to match your company’s mood and branding style.

Tools you’ll need to get started.

First, log in to Creative Cloud. Then grab some images from Adobe Stock to start experimenting. You’ll learn a variety of Photoshop workflows, including color adjustments, special effects, and how to apply looks from Capture. Finally, you’ll learn about using presets in Lightroom.

What you’ll need

How to use adjustment layers, smart objects, and filters.

Open Adobe Photoshop and find out how to make dramatic changes to your images without actually editing the original pixels, using adjustment layers, smart objects, and filters.

What you’ll need

How to capture a look from your environment.

Chris will show you how to capture color schemes in the world around you, or in a photo, and turn them into LUTs (Look Up Tables). Then, learn how to save your looks to your Creative Cloud Library and apply them to any photo in your branding project.

What you’ll need

Work with LUTs in Photoshop.

Grab a look you’ve saved in your Library and apply it to any photo in Photoshop, creating a dramatic look that matches your branding project.

What you’ll need

How to manage tonal ranges with curve adjustments.

Master curve adjustments in Photoshop and borrow colors from one image and apply them to another. The result? You can make any photo look like it belongs to a single branding campaign.

What you’ll need

Create focus and blur effects.

Discover how to make a photograph look as though it were shot with a low aperture setting by blurring the background. Just turn the image into a Smart Object, duplicate it, and apply a blur filter. Chris will also show you how to create bokeh effects, and manually adjust curves.

What you’ll need

Get to know the Camera Raw filter.

Chris shows you how to adjust the properties of an image inside Camera Raw, before opening it in Photoshop or even After Effects. You’ll also learn how to use the Camera Raw filter inside Photoshop.

What you’ll need

Learn how to apply presets in Lightroom.

Download free Lightroom presets from Discover, and apply them to your images. Then you can make further adjustments to fine-tune your image, and match it to other images in your branding project.

What you’ll need

Next steps.

Chris summarizes the photography workshop, and introduces the next topic: visualizing your brand in real world situations by creating your own mockups using Substance 3D Stager.