HOW-TO

Bring your logo to life..

Create original vector shapes, then transform them into an eye-catching logomark for your branding project. Creative Cloud makes it easy.

It’s time to make your logo move. Import your file from Illustrator to After Effects and make your lovingly-designed letters come to life. Designer Chris Converse will show you the basics of animation with practice files to help you follow along.

Let’s get started.

Intro to animated brand logos.

Chris Converse introduces this workshop on how to animate your brand’s logo using Adobe After Effects.

Tools you’ll need to get started.

In this video you’ll find out what Adobe products and services you’ll need to follow along with our project files.

What you’ll need

A brief intro to After Effects.

Learn how to set up a workspace in After Effects, and discover how similar it is to your favorite Adobe products.

What you’ll need

Prepare your logo for animation.

Download the practice file, then Chris will show you how to create layers in Illustrator and prepare your logo for animation.

What you’ll need

Creating and animating vector paths.

Learn how to import an Illustrator file into After Effects and create a composition. Then use Marquee Select and vector points to make your brand’s logo move.

What you’ll need

Compositing and masking.

Discover how to use pre-composition and a mask to create a ‘reveal’ effect for your brand’s logo.

What you’ll need

Revealing the logotype.

Learn how to reveal the center part of your logo, adding the effect of movement using motion blurring.

What you’ll need

File types for video and animation.

Chris will show you how to export your animation to a wide variety of formats, including mp4, gif, and mogrt.

What you’ll need

Rendering from After Effects and Media Encoder.

Discover how to render your animation using Adobe Media Encoder. Just choose your format, set your properties, and go! Or you can  export your animation using After Effects.

What you’ll need

Workflow examples for animated content.

Learn how to create an animation with transparency, and drop your animated logo into a video.

Next steps.

Chris summarizes the workshop and introduces the next topic: how to make some noise for your brand with Adobe Audition.