HOW-TO

Create videos that match your branding identity.

Chris Converse introduces this workshop on how to style videos to match your branding identity.

Make any video look like it was shot exclusively for your brand. Designer Chris Converse will show you how to find the perfect videos on Adobe Stock, adjust colors to match your brand, and even add animations. Adobe Premiere Pro makes it easy to create perfect moving images for your branding project. We’ve also included handy practice files to help you follow along.

Let’s get started.

Intro to styling video.

Chris Converse introduces this workshop on how to style videos to match your branding identity. Download the project files to get started.

Tools you’ll need to get started.

In this video you’ll find out what Adobe products and services you’ll need to follow along.

What you’ll need

Finding videos and templates on Adobe Stock.

Learn how to search for video, audio, and even motion graphic templates (MOGRTs) on Adobe Stock, then add them to your library.

What you’ll need

A brief intro to Premiere Pro and MOGRTs.

In this video, Chris gives you a guided tour of Premiere Pro, and shows you how the workspace is similar to other Adobe products you know and love. Then, discover the power of MOGRTs. 

What you’ll need

Color matching video clips.

Learn how to adjust the color of your video clips to create a custom look for your brand.

What you’ll need

Working with looks (LUTs) in Premiere Pro.

Chris will show you how to load LUTs in Premiere Pro and apply them to a video clip. Discover how to style your video and assign your brand’s colors to any clip.

What you’ll need

Compositing video with alpha channels and chroma key tools.

Learn how to superimpose an animated graphic over any video clip by mastering alpha channels and chroma key tools. Try it yourself using the project files.

What you’ll need

Adding graphics to your video.

Chris will show you how to add your brand’s logo and other animated elements to a video.

What you’ll need

Adding titles and graphics with MOGRTs.

Learn how to use MOGRTs to customize the properties of animated titles and graphics, then add them to your branding project.

What you’ll need

Rendering from Premiere Pro and Media Encoder.

Discover how to export your video project in a variety of formats using Media Encoder and share it with the world.

What you’ll need

Wrap up.

Chris summarizes this workshop on how to shape the look and feel of all your branded videos.