Whether you want to score brand influencer deals or promote a small business, a successful social media strategy needs to reach your audience in their favorite places. Teresa Au speaks to marketing expert and creator Jon Youshaei for tips on making social media content creation pay off for you. Jon shares insights from his years working for YouTube and Instagram and now running his own new media studio. Hear what Jon says is most important for creators to focus on, where the algorithm can help you, and the power of engaging your following. And if you want to go viral, Jon tells you how to plan for it — and what to do before and after.
What you’ll hear on this episode:
How the pandemic made Jon question his career plan
The importance of taking your destiny into your own hands
The definition of “influencer” — and knowing what you can and cannot influence
What Jon learned at YouTube and Instagram that he can finally share
How to manage social media in 2023
Yes, you can plan to go viral — but should you?
The importance of also making content that is not meant to go viral
Why it’s so powerful to bring your audience along with you as you create
Create goals based on what you can control, not what you hope will happen
Tips on how not to get caught up in chasing “likes”
What makes metrics most meaningful
Behind every great creator is a great partner
How Jon diversifies his revenue stream
Putting the algorithm to work for you
How to determine the best platforms for your content
The hot features within Instagram and YouTube
Being realistic about how much content you can produce
Looking outside your feed for inspiration
On creating the viral “24 Hours with Danny Duncan” YouTube video
How Jon is using Gen AI via Adobe Photoshop’s Generative Fill feature to streamline his workflow
ABOUT THE GUEST
One of few marketers to work at both YouTube and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine for "cracking the code to going viral.” At YouTube Jon was Head of Creator Product Marketing where he worked with YouTube's top creators and brands to grow their audience and their incomes, while at Instagram Jon helped build their creator team to empower even more creators to grow and monetize. Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and is also a sought-after advisor, investor, and speaker.
ABOUT THE HOST
Teresa Au (@tautastic) is an executive for community engagement at Adobe. Her career spans diverse creative fields, primarily in New York’s fashion industry, as well as architecture firms, and now Silicon Valley tech companies. She has always prized working with distinctive design and the interesting people behind it — from designer Elie Tahari to start-up CEOs.
See the full list of episodes from this season of In the Making.
