In this episode of In the Making, Teresa Au chats with Allan Peters of Peters Design Company. He’s a brand mark expert, the author of Logos That Last, and the guy who blew up on Instagram reimagining classic logos like Citibank, UPS, and Gatorade, which gained him hundreds of thousands of followers this year.
They talk about Allan’s strategic path to launching his own firm, how asking what he wants has led to some of his biggest jobs, and how becoming a viral sensation has changed — and not changed — his business.
What you’ll hear on this episode:
Allan’s love of drawing
What you can learn working for other people
The miraculous story of surviving a gunshot wound
Turning a commute into a business
How Allan branded an entire city
The tweet that landed a six-figure job
How getting stuck in traffic behind a U-Haul lead to inspiration
The thrill of getting a design right
What it’s like to go viral
Choosing how success impacts your business, and your life
ABOUT THE GUEST
Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. He is also the author of the best-selling and award-winning book Logos That Last. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts and How Magazine. Based in Minnesota, in his free time Allan can be found biking with his four boys.
ABOUT THE HOST
Teresa Au is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”
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See the full list of episodes from this season of In the Making.
